With the advent of Artificial Intelligence, every tech company wants to take part in it. Be it start-ups that are starting off with AI or the tech giants like Microsoft, every firm is looking to make a profit from this latest technology. The newest contender in this race, Meta, is now trying out AI-powered tools for its products and services.
The Declaration
The announcement was made by CEO Mark Zuckerberg, who revealed that a new top-level product group is being set up to plan the introduction of AI into its systems with billions of users. Centered on making creative tools initially, the group will be at work creating AI personas that can help people in a variety of ways.
Background work
While this announcement about futuristic experiences has rightfully attracted enthusiasm, the implementation will only take place after foundational work that the firm has to undertake. The first step would be the launch of text-based AI tools for trial on its products Messenger and WhatsApp. This has been predicted to be ChatGPT-style bots to converse with the users. While this can be a fun experience for the users, the system can also be used by Meta to offer to businesses dealing with customer support and sales. Along with these bots, experiments are going on with AI-aided filters and ad formats on Instagram that lay claim to video and multi-modal experiences.
Popularity of AI
The generative AI tech was launched some time back but gained popularity only after the introduction of OpenAI’s ChatGPT. Before Meta, its rival Microsoft has integrated AI into their Bing search engine and Edge browser. Google has also claimed that it has been trying out Bard, a rival product. This is not the first time that Meta is dabbling in AI. Their CEO already made a huge gamble with their Metaverse, which has not yielded the results that were expected.