Google, at Last, Adds App Privacy Labels to Gmail Application

Gmail's new App Privacy labels.

Earlier in February, the G-Mail app was displaying warnings about the app being out of date. It has been so long since Google added new security features, but now they eliminated that messaging without pushing an update to the application.

Competitors Move Fast

On the other side of the competition, Apple has been enforcing App Privacy labels since December. Google has been slow to support this feature. Representatives from the tech giant said in early January that it would add privacy data to its app catalog “this week or next week.” However, by January 20th, most applications still had not been updated with the App Privacy feature.

Google has since been adding labels regarding App Privacy to applications like YouTube and others, but major apps like Google Maps, Google Photos, Google Search, and Gmail were the first to get the new labeling.


Nothing is shocking in the G-Mail App Privacy data, with Google listing location, usage data, and user ID as information that’s shared with third-party advertisers. Location, purchases, contact info, search history, user content, usage data, and identifiers are used for analytics purposes, app functionality, and product personalization.

G-Mail with the So-Needed App Privacy Update

Though most applications made by Google went months without an update and still have yet to be updated, like Google Tasks, YouTube Music, Google Translate, and YouTube TV have been updated with the new bug fixes and new content. These applications were quietly updated with App Privacy labels before when their content was updated. They marked the first of their major apps to receive the privacy details aside from YouTube.

Now that G-Mail has its App Privacy labels in place, users may soon see the information made available for the other apps made by Google and they may resume the regular updates that were offered by iOS applications before when Apple implemented the new rules.